Turn first time customers into regulars
Your brand. Your customers. Any till.
Valence Easy Loyalty gives your shop a loyalty programme in its own name, so customers have a reason to come back this week. Nothing for them to download, and no need to change the till you already have.
See it working → Free for 30 daysthis week only ★ For you
Do not just run a loyalty programme. Know whether it works.
Three questions, answered on one tab. Are customers coming back more often? Are members spending more? Did that promotion change anything? New customers against the ones who came back, month by month, with the last 30 days set against the 30 before them so the comparison is honest on any day of the month.
What else it does →Give customers a reason to come back
The customers who come back are the ones who pay the rent. Five things that get them back, which a loyalty checkbox in your till will not do for you.
Give customers a reason to come back
Points reward spend slowly. This rewards the habit as well: every fifth visit earns a reward on its own, and your customer can see how close they are. Frequency is the number that moves for a cafe or a corner shop.
Make the programme yours, not your till’s
Your name, your colours, your wording. They scan the poster on your counter and join in under a minute, with nothing to download. Change tills later and your members come with you.
Make every offer feel relevant
Customers pick the categories they care about when they join, so double points on coffee is put first for the people who told you they drink coffee, and it is those people the notification goes to. Anybody who has not said yet sees everything, which is the right default until they do.
Make the value obvious
Customers see what they have had back in pounds, and the point value is published rather than implied. No conversion rate to work out, and no quiet expiry.
Know whether it is working
One tab answers the only question that matters: is this getting better or worse. New customers against the ones who came back, month by month, with the last 30 days set against the 30 before. In plain words at the top, and every chart carries its own numbers so you can check it.
Works with the way you already sell
What actually happens when a customer reaches the till.
No new hardware
The customer holds up a code on their phone and the scanner already on your counter reads it, because to any computer a scanner is just a keyboard. No card to print, no reader to buy.
Connect your till, or do not
Square, Toast and Shopify connect from your console in a few minutes, and nothing is keyed twice. Any other till can join through one open contract that your supplier builds against.
If nobody will touch your till
It runs on a screen beside the register. Your staff ring the sale on your own till as usual, then key the total into this one and scan the customer’s code. That is a few seconds a sale, and we would rather say so here than let you find out in your first week.
When the internet drops
Sales carry on and queue up, and the customer still shows their code. The till cannot check it while the line is down, so it does not pretend to: it keeps the code and the moment it was shown, and we check it against that moment when the connection returns. The points then land on the sale as it happened, at the time it happened. The same sale is never counted twice, even if two of your tills send it.
What your customers get
A loyalty programme only works if the person holding it wants to open it. This is what is on their side of the counter.
Nothing to download
They scan the code on your counter and join in under a minute. The card lives in the browser already on their phone, and it can sit on the home screen like any other app, with your name and your symbol on it.
They know what they have earned
Points, and what those points are worth in pounds, on the same screen. The value is published rather than implied, so nobody has to work out a conversion rate or wonder whether it changed.
Offers they asked for come first
They pick the categories they care about when they join, and those offers are put at the top. If they switch notifications on, it is the matching ones that reach them.
Their receipts are already there
Every purchase becomes an itemised receipt in the app, with what they have spent this month by category. Worth opening on its own, which is how a loyalty app avoids being forgotten.
No mystery about their information
One press downloads everything the shop holds about them. Another closes the account. No email to write and nobody to ask.
Nothing to remember at the till
A code on their phone that changes every thirty seconds, read by the scanner already on your counter. No card to lose, no phone number to recite over a queue.
Why a programme separate from your till?
Your till processes the sale. This builds the relationship. Here is the difference, in the places it shows up.
| Loyalty inside your till | Valence Easy Loyalty | |
|---|---|---|
| Whose name is on it | Your till provider’s | Yours, on every screen |
| If you change till | May need a migration, if it moves at all | Your members come with you |
| Shop and website | Depends on your provider | One balance, if you sell on Shopify |
| Offers | Depends on your provider | Put first for the people who asked for them |
| More than one till in a shop | Depends on your provider | Every till included |
| Changing a promotion | Depends on your provider | You publish it yourself, in seconds |
| Your customer list | Lives in the till system | Download all of it, any time |
Your customers are your customers, not your till provider’s.
Till systems differ, which is why half this column says so. If yours already does one of these, that is a point in its favour and we would rather you knew it. Tell us and we will say so here.
Why shops choose us
We compare ourselves against 15 other schemes on the page above, reading each one's own pricing and product pages. These are the differences that come up most often, and the reasons a shop moves.
Nothing for your customer to download
Several of the schemes we compared ask your customer to install an app before they can collect anything. Most programmes in small shops die at that step rather than at the sign up. Ours is a printed poster and the browser already on their phone.
One balance, wherever they buy
A scheme built into a till only knows the sales that went through that till. A second site on a different till, or your website, is invisible to it. Ours holds one balance across your counter, any other till you own and your Shopify shop, so a customer who buys in both places is one member rather than two.
Nobody types a name at the till
Some schemes find the customer by typing a name or a number, which is slow at a queue and can put points on the wrong person. Your customer shows a code that changes every thirty seconds, and the scanner you already own reads it.
A price you can read without ringing us
4 of those 15 do not publish a price at all, so comparing means booking a call first. Ours is published at every size, from one shop to fifty, and it is banded rather than charged per shop, so what you pay for each shop falls as you grow. Ask and you will have the figure the same day, with no presentation attached.
We charge by shop, never by customer
Some schemes meter how many members you have or how many transactions they make, which quietly punishes the programmes that work. We charge per shop with every till included, and you sign up as many customers as you can.
Your staff, by name, not a shared password
Add each person with their own email address and choose what they may do. They sign in with a code or their fingerprint, so there is nothing to share and nothing to lose when a phone is replaced. Your change history then says who did what and who looked, by name, and removing somebody signs them out everywhere on the spot.
Your members are yours to take
One press downloads every member with their points, what those points are worth and the date they joined. No hardware to return and no contract to unwind, because a programme you cannot leave is one you should not join.
Your programme will not become a mailing list
Two limits, and both are ours rather than settings you can turn up. Nobody is emailed something they did not ask for more than once every sixty days. A promotion reaches their phone at most three times a day, however often you publish, and only if they switched notifications on. Receipts, login codes and a reward they have earned are outside both, because those are answers to something they did rather than something you wanted to say. The person who pays for a loyalty programme becoming a mailing list is your customer, which is why the ceiling is not yours to raise.
Figures read from each vendor's own pages between 31 August 2026 and 15 September 2026. The named detail, vendor by vendor with the date each was read, is on the comparison page. If something here is out of date about your product, tell us and we will correct it.
Your customers’ data stays boring
A loyalty programme is a reason to hold information about people, which is exactly why it should hold as little as it can get away with. Here is what that means in practice.
Their contact details are locked, not listed
An email or a mobile is encrypted the moment somebody joins, and the only thing it is ever used for is to log you in, or to get a customer back into their card on a new phone. A name is optional. There is no address field anywhere in the product, because a loyalty card does not need to know where anybody lives.
Offers are a separate question
Typing an address to join is not agreement to be marketed to, so we treat them as two things. The tick box for hearing from you is unticked, and if it stays unticked their details are sealed off from anything promotional. Not a policy we ask people to trust: the code that would send an offer cannot read the address at all.
Search, never a list
Your console finds one customer at a time, three characters minimum, twenty five results maximum, and every search goes in the change history. No screen anywhere shows your whole membership, so a shared login cannot walk off with it.
What we deliberately do not write down
Not the browser they used: a device shows as “iPhone, Safari” and the identifying string is thrown away. Not what your staff typed into a search: that is kept as a fingerprint, and the results are never stored. An invitation is remembered as a fingerprint and forgotten after ninety days.
Your Shopify orders, and only as they happen
Connecting Shopify means approving one permission that lets us receive an order notification, because Shopify will not send one without it. We use it to hear about a sale as it happens. We never call Shopify to retrieve or search your order history, and the code that would do it is refused before it leaves the building. What we keep from an order is the basket, the amount and who it was: not the delivery address, not the notes you wrote about your customer.
Your till sees a first name
When a customer is identified at the counter, the till is told a first name and the figures it needs to finish the sale. Not an address, not a card number, not a history. The relationship lives here, not in the till.
They can take themselves out
A member downloads everything you hold about them, or closes their account, from the app and without asking you. Their name and contact details go, and your figures stay honest, because the sales that already happened are still sales.
And so can you
One press exports every member with their points, what those points are worth and the date they joined. A programme you cannot leave is one you should not join, and that applies to us as much as to your till provider.
Being precise, because this is the kind of claim that should be: we do hold a way to reach your customers, encrypted, because somebody who loses their phone has to be able to get back into their card. What we have built is a limit on what that can be used for, not a claim that it does not exist. Your export still carries real addresses, because a programme you cannot take with you is one you should not join.
Up and running in three steps
And the third one can wait until after you have watched customers joining.
We set it up
Tell us your brand colours, your points rule and your first reward. About ten minutes. You get your app link, your QR poster ready to print and your console.
Your customers join
They scan the poster at your counter, join in under a minute and start earning straight away. No app download, and no account to remember.
Your till connects
Whichever of the three routes above suits you. Ten shops or one: same setup, same programme, one place to see all of it.
Try it free for 30 days
See how your customers respond before you commit to anything. We set up your branding, your first reward and your QR materials for you.
Nothing touches your till
The pilot runs entirely beside your existing setup. Your transaction speed, your payment processing and your staff routine carry on exactly as they are. Your team needs a ten minute huddle, not retraining.
Not right for you? Take your customers with you
Press one button in your console and download every member, with their points, what those points are worth and the date they joined. No hardware to return, no contract to unwind.
Thirty days, no card details, and no limit on how many customers join in that time. Your customers keep their points if you continue, and you keep your sign up list either way.
Ask about the pilot30 days free, then a simple price by shop
Priced per shop and not per till. Every till in that shop is included: we do not count them and we do not charge for them, so a second till, or a fifth, does not change what you pay.
The first 30 days are free, with as many customers as you can sign up in them, and no card details.
We are setting the long term price with our first merchants, because a number invented before anybody had used the thing is worth less to you than one worked out with shops like yours. Before your free month ends we agree the ongoing price with you, based on your shop rather than on how many customers you signed up. Ask at any point and you will have the figure the same day, with no presentation attached.
If you want to know what the alternatives charge as you grow, we have written that down honestly, including where they are the better answer.
Ask what it would costQuestions you might have
Short answers, in the order people ask them. If one of them is wrong for your shop, say so and we will tell you rather than sell you.
Do my customers need to download an app?
No. They scan a printed poster at your counter, join in under a minute, and their card lives in their phone’s browser. Nothing to install and nothing to find in an app store.
Will it work with my till?
Square, Toast and Shopify connect directly from your console in a few minutes, and nothing is keyed twice. Any other till can join through one open contract that your supplier builds against. If nobody will touch your till, it runs on a screen beside it and your staff key the total into it, which costs a few seconds a sale.
How much does it cost?
Per shop, per month, with every till in that shop included. The first 30 days are free, with no limit on customers. We are setting the long term price with our first merchants, so ask us and you will have an answer the same day.
Do I need new hardware?
No. No new till, no card printer, no reader. The scanner already on your counter reads a customer’s code, because to any computer a scanner is just a keyboard.
How long does setup take?
About ten minutes for your rules, your branding and your first reward. Your sign up poster is ready to print at the end of it and your customers can join the same day.
What happens to my customer list if I leave?
You press one button and export every member, with their points, what those points are worth and the date they joined. They belong to your programme rather than to your till. Day to day, your console finds one customer at a time rather than showing the whole list, so a shared login cannot walk off with it.
Can customers spend rewards on my website?
If you sell on Shopify, yes. You type your shop address, approve it on Shopify and come straight back: we set up the order notifications ourselves, so there is nothing to copy and nothing to paste. Online orders earn on the same balance, a reward becomes a single use discount code at your checkout, and a reward waiting online cannot also be used in the shop. Shopify asks you to approve reading your orders, because that is the permission its own rules require before it will send us an order notification. We use it to receive those events and for nothing else: we never call Shopify to look up or search your past orders.
Can somebody cheat the points?
The code on a customer’s phone changes every thirty seconds, so a screenshot of it is worthless and a code passed to a friend has expired by the time they reach the counter. The same sale sent twice is counted once.
Can I give my manager access without giving them everything?
Yes, and by name rather than by sharing a password. Add each person with their email address and choose what they may do: staff look customers and sales up, a manager also puts points right and runs your promotions and rewards, and only you change the earn rate, the keys and who has access. They sign in with a six digit code, or their fingerprint once they have set that up, so there is nothing to share and nothing to lose when a phone is replaced. Your change history then says who did what, by name. Remove somebody and they are signed out everywhere on the spot.
What happens when the internet goes down?
Sales queue locally and sync when the connection returns, and the same sale is never counted twice. The customer still shows their code: the till keeps it, and we check it against the moment it was shown once you are back online, so the points land on the right account and are dated to the sale rather than to the sync.
Do points expire?
Only if you deliberately switch expiry on, and if you do, your customers are told. The point value is published in the app, so nobody’s balance is quietly devalued.
How do I know whether it is working?
Your console has a tab for exactly that. It compares the last 30 days with the 30 before them, so the figures are honest on any day of the month, and it separates the customers who came back from the ones who were new. A shop that is not keeping anybody is not working whatever the takings say, and that is the number it puts first.
What does the customer get between visits?
Every purchase becomes an itemised receipt in their app, with a monthly summary they can export. Worth opening on its own, which is how a loyalty app avoids being forgotten.