Your shop
Your programme
Where that comes from
| Per year | Amount |
|---|---|
| Members after a year | - |
| What members spend with you now | - |
| Rewards they earn on that | - |
| What you pay us | - |
| Total cost of running it | - |
| Gross margin on a sale, assumed | - |
| Extra visits needed to cover that | - |
How to read the number
If it says 1.4, then a member who would have come in twenty times this year has to come in twenty-one or twenty-two instead. That is the whole question, and it is a question about your shop rather than about software. A coffee place people already pass every day is a different proposition from a shop somebody visits twice a year, and no calculator can tell the two apart.
What loyalty is actually good at is the middle: the customer who likes you and has no particular reason to choose you over the place next door. It does very little for somebody who was coming anyway, and nothing at all for somebody who was never coming.
What this deliberately does not do
- It does not assume an uplift. Every calculator we looked at picks a number, often 20%, and builds the answer on it without saying so. That number is the entire result.
- It does not count the rewards as free. A reward is real margin handed back, and it scales with success: the better the programme works, the more it costs.
- It does not count members who would have come anyway. The break-even figure is extra visits, on top of what you already get, which is the only kind worth paying for.
- It does not promise our number is the right one. Put a competitor's monthly price in the box and the answer changes accordingly.
The honest caveat
This works out a break-even, not a forecast. It cannot tell you whether you will clear it, and anybody who says their calculator can is selling you their assumption. What we can tell you is that the platform measures the thing afterwards: new against returning customers, how often people come back, per site and per period. A break-even you can check against real numbers three months later is worth more than a projection nobody revisits.
Find out what your real number is
This is a break-even worked out from estimates. The platform measures the real thing: how many of your customers come back, how often, and how that moves after they join. A free thirty day pilot costs nothing and gives you the actual figure to check this against.