Valence Easy LoyaltyWhite label loyalty for UK shops

Policies

Everything a shop, or the person who checks these things for a shop, is likely to ask us for. Written against what the software actually does, so anything claimed here can be checked.

PrivacyDraft

What we hold about your customers, why, for how long, who else sees it and where it is kept. Includes the retention periods, which are enforced by the software rather than promised.

Data protection agreementDraft

The processing terms between you and us. UK GDPR requires a written agreement like this with any supplier handling your customers' data, so it is part of your compliance as well as ours. Includes the list of sub-processors and how the data is protected.

SecurityDraft

How we protect the people who join a shop's programme, what we commit to if something goes wrong, and how to report a problem to us if you find one.

Security incident responseOn request

What happens if something goes wrong, who is told, and how quickly. It is an internal operational document rather than a published one, because it names where things are kept and who does what. A merchant can ask for a copy, and the data protection agreement provides for that as part of an audit.

Terms of service

The commercial agreement: what we provide, what it costs, and how either side ends it. Not written yet.

If you are a customer of a shop, not a shop

The privacy page is the one you want. It says what is held about you and what you can do about it, and most of it you can do yourself from the app without asking anybody.

These are drafts. There is a party to name now: Valence Dynamics Ltd, company number 17479617, incorporated 24 September 2026. They are still not in force, because they have not been reviewed by a solicitor, and the privacy notice is waiting on an ICO registration number. The factual parts describe the product accurately, which is the part we can vouch for.